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Life’s Even Brighter with Uber in Innisfil

January 31, 2018


Bright ideas are hard to find in transit, that tiresome topic in municipalities, so we can congratulate Innisfil for some really innovative thinking. Recognizing the need to provide transit service to their fast growing population, the Town of Innisfil added up some pretty hefty numbers and did what many thrifty riders do; they called Uber. 


Requesting an Uber in Innisfil, image courtesy of Uber


Now Radiance residents can enjoy the flexibility of the ride-sharing service combined with the cost benefits of subsidized public transit. Instead of a fixed-route convention bus service, Innifil’s Uber partnership runs a fixed flat rate travel service to various destinations. A comprehensive Origin & Destination Table is available from the town but, for example, travel from anywhere in Innisfil to the Barrie South GO Station for easy commute to downtown Toronto is $5 flat rate, and to the Innisfil Recreation Centre is $3 flat rate. 


So far, the arrangement has been a win-win- win. The Town saves by paying only for trips that run rather than a fixed schedule bus; Uber drivers receive their usual fare with the Town and rider sharing the cost; and riders get nearly point-to- point transportation at a relatively low cost. 


If transportation is a consideration in your family, get to know Uber in Innisfil. Getting around town to the community centre or Crossroads Shopping Plaza, even up to Barrie, is a snap, even without a car. 


The Town has reported major cost savings since the program began in May 2017, and high levels of acceptance by residents. In addition, the arrangement generates a high level of ridership and destination data. This means the Town can track routes and assess whether a fixed-route bus service should be added at a later date. For now, other municipalities are taking note of the model for their own purposes. 


Innovation. Just another reason to call Innisfil home.




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